Creating a negative initial impression is challenging to overcome, particularly when you’re contending with millions of competitors online. According to Princeton researchers, individuals make assessments of likability, trustworthiness, competence, attractiveness, and aggressiveness regarding faces in photos within 0.1 seconds. What perceptions will individuals develop about your brand within the first 0.1 second of exposure? “With that reaction time,” remarked marketing expert Leonard Kim, “you need a clean and crisp visual representation of your brand. Otherwise, people may associate your brand with being cheap, unreliable, or even untrustworthy.”